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 Digital campaign drives consumers to online Canadian beef store The Canada Beef Latin America and Mexico team continues to work with online retailer Wild Fork Mexico to promote Canadian beef sales. A recent digital advertisement campaign drove consumers directly to Wild Fork’s online store, where they could select from five Canadian AAA beef cuts. The four-week advertisement campaign in Reforma, a digital newspaper, consisted of 300,000 weekly digital boxes and banners rotating across the main pages of the international, national, and business sections. All digital advertisements are linked to the Canadian beef section of Wild Fork’s e-commerce store. The campaign also featured filters applied to the Wild Fork e-commerce site to highlight the Canada AAA grade cuts. There are five Canadian AAA beef cuts in the company’s catalogue including Tomahawk, Picana, rib eye, top sirloin and strip loin. REFORMA is one of the leading newspapers in Mexico City; its digital edition has 867,134 daily unique users/views. Wild Fork (previously Meat Me stores) operates 31 meat boutiques in Mexico City, which sell a variety of meat proteins. Canadian middle cuts are among the latest addition to their product catalogue.   Back to main page  CLAUDIA HERRERA-BLANC Director, Market Development, Mexico & Latin America |
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