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 The first session of Canada’s 45th Parliament opened on May 27 with a symbolic speech from throne by King Charles III that set the direction for the Federal Government’s priorities for the nation as well as the tone for discussions with the United States (U.S.) on trade and other issues and headwinds like the Canada-U.S.-Mexico Agreement (CUSMA) renegotiations. Read More |
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  During May, key distributors, among the largest importers of Canadian beef in Mexico, were presented with three technical training sessions. Read More |
  Canada Beef International Institute (CBII) Japan partnered with Rakuten, the largest e-commerce company in Japan, to offer an online promotion featuring Canadian beef. Read More |
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  The 2024-2025 fiscal year for Canada Beef is now complete, and it was another active year for the Canada Beef Export Market Development section. Canada Beef undertook and funded 177 distinct generic marketing projects targeting 16 countries, including Japan, Korea, Taiwan, Vietnam, Hong Kong, Indonesia, Philippines, Mexico, Colombia, Chile, Italy, Belgium, France, Germany, United Arab Emirates and Saudi Arabia. Read More |
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  A new video from Canada Beef was created to acknowledge and thank Canadian consumers for continuing to choose high-quality beef. Read More |
  Canada Beef’s new Director, Culinary Initiatives, Emily Richards, may be a familiar face to anyone who has watched Food Network Canada over the last two decades. Read More |
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 The Channel Marketing team is pleased to announce that the core modules of the Certified Canadian Beef Training Program (CCBTP) for Retail and Foodservice are complete and ready to be piloted with trade stakeholders. Read More |
  The Restaurant Gateway (available in English and French) is a new phase of the Canadian Beef Information Gateway. Read More |
 The Canadian Beef Centre of Excellence (CBCE) delivered a culinary media workshop to professional chefs and educators. The workshop was designed to teach the necessary skills to produce educational and promotional multi-media Canadian beef content for consumer and trade audiences. Read More |
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 Canada Beef exhibited at Pri-Med, an annual medical education conference and trade show organized for primary care health practitioners (doctors, nurses, pharmacists) in Toronto. Read More |
 Canada Beef’s Health and Nutrition team recently finalized a toolkit highlighting the research Canada Beef conducted on the nutritional status of school-aged children in Canada. Read More |
Canada Beef partnered with two expert pediatric Registered Dietitians (RDs) to highlight ‘Baby at the Table’ resources. The goal is to educate parents that beef is an ideal first food for babies starting at age six months due to beef’s natural iron richness. The campaign also highlighted that the healthiest approach is to treat meal occasions as a family affair, with parents and children eating one meal adapted for all. Read More |
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 Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
  Cow-a-sockie! Order your pair of custom unisex Canada Beef socks featuring images of beef cattle breeds and the Canadian Beef logo. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved. |
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