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 Canada Beef attends healthcare practitioner conference Canada Beef exhibited at Pri-Med, an annual medical education conference and trade show organized for primary care health practitioners (doctors, nurses, pharmacists) in Toronto. Over 2,500 healthcare professionals attended the national conference, with more than 150 attendees per day spending time at the Canada Beef booth. Canada Beef Director Health and Nutrition Karine Rekunyk noted that there was tremendous interest in iron nutrition and iron resources. “There was also a lot of discussion about protein for healthy aging, especially how much protein older adults need. Attendees were also interested in recipes, both for themselves and their patients. Many asked cooking questions and wanted to know more about specific cuts of beef. It was a great opportunity to highlight the Canadian Beef Information Gateway,” she said. Particular interest was shown in the Thinkbeef.ca resources, and attendees were excited to hear about the future availability in other languages. Information about ordering Canada Beef’s patient education materials was also in high demand. It was a successful event, with attendees expressing curiosity and generally engaging in open and receptive engagement. Back to main page KARINE REKUNYK Director, Health and Nutrition

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