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 Generic Export Market Development Summary 2024-2025 The 2024-2025 fiscal year for Canada Beef is now complete, and it was another active year for the Canada Beef Export Market Development section. Canada Beef undertook and funded 177 distinct generic marketing projects targeting 16 countries, including Japan, Korea, Taiwan, Vietnam, Hong Kong, Indonesia, Philippines, Mexico, Colombia, Chile, Italy, Belgium, France, Germany, United Arab Emirates and Saudi Arabia. Japan was the most active market, followed by Mexico, South Korea and Vietnam. As a result of the Canadian beef promotion and marketing initiatives undertaken: 888 new client buyers and leads identified Over 4 million consumers reached 2,256 social media posts generated, over 25.6 million impressions achieved An increase of 130,206 social media followers Over 4.9 million digital impressions 362,345 unique website visits About 2.9 million generic marketing resources were created 2,000 retail Canadian beef sampling days completed in 807 client outlets 48 online sales promotions supported 158 new Canadian beef recipes developed 28 Government and industry events supported 26 Distributor education seminars completed 20,095 invitees attended Canada Beef-supported events and seminars Exhibited at 12 food industry trade shows in 8 different countries Generic marketing initiatives are led and undertaken by Canada Beef international staff that support the promotion and increased exposure and awareness of the Canadian beef brand in collaboration and consultation with suppliers and their in-market partners. Tactics include retail and foodservice promotions, trade shows, trade advertising, marketing materials, consumer marketing, digital marketing, demand-building events, distributor education, government trade commission support and event marketing. Back to main page ALBERT ERINGFELD Vice President, Export Market Development

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