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 Rakuten online promotion Canada Beef International Institute (CBII) Japan partnered with Rakuten, the largest e-commerce company in Japan, to offer an online promotion featuring Canadian beef. Canadian beef products were promoted on the Rakuten platform in March 2025 during their Super Sales month. This event is their largest annual promotion, garnering over 20 times the usual traffic. Canada Beef House is the Canadian beef product line of Foods-i, a distribution partner of CBII Japan. Their products appeared on the Rakuten main page, which was optimized to boost sales of Canadian beef products during the promotion.   CBII Japan coordinated cross-marketing activities with Foods-i during the campaign period and promoted the campaign on each organization’s social media platforms. This marketing approach directed end-user consumers to a Canada Beef online promotion page and contributed to significant sales growth—total sales during the campaign are estimated at CAD 300,000. Canadian beef promotions at leading retailers From April 18 to 24, Emart, Korea’s largest hypermarket chain with 131 stores, and Emart Everyday, its supermarket chain with 250 stores, hosted a seven-day promotion featuring Canadian beef short plate. This event was launched following Emart’s recent visit to Canada. Due to the strong sales results, an additional 10-day sales event was held in early May, in conjunction with key holidays. With the support of Canada Beef International Institute (CBII) Korea, sampling events were conducted over three days at 15 stores in each chain, allowing approximately 27,000 customers to taste premium Canadian short plate. These tasting events raised awareness and drove sales by allowing shoppers to experience the exceptional quality of Canadian beef firsthand. The promotion was publicized on CBII Korea’s Instagram account, generating over 320,000 impressions. Emart plans another Canadian beef sales event in July to build on this success. Amid growing volatility in global beef supply and pricing, driven partly by the U.S.-China trade tensions, major Korean retailers are showing increasing interest in Canadian beef — an encouraging sign for the Canadian beef industry. Back to main page Ichiro Kiyotomi, Japan S/ Korea Senior Director, Market Development Takako Toyama Japan, Senior Manager, Operations YG Shin, South Korea, Marketing Coordinator

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