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 Digital training program for meat professionals piloted The Channel Marketing team is pleased to announce that the core modules of the Certified Canadian Beef Training Program (CCBTP) for Retail and Foodservice are complete and ready to be piloted with trade stakeholders. In conversations with retail and foodservice stakeholders, it was noted that employee training is of the utmost importance, as it can be challenging to source and retain skilled labour. Canada Beef envisions the CCBTP as the subject matter training solution for all things Canadian beef. The Channel Marketing team has been working to develop a curriculum for the retail and foodservice industries, ensuring that the materials present a comprehensive and approachable overview of the Canadian beef supply chain. The goal is for meat professionals to be well informed about Canadian beef to best position their applicable products to their end consumers. The program’s five core modules consider specific details for each sector to help provide high-level, relevant information to learners. Modules include information on the attributes of Canadian beef and the supply chain, as well as sector-specific knowledge. Each module, hosted on the Brainshark digital learning platform, is designed to be approximately 20 minutes long. It includes quizzes to test learners' knowledge. The next step for these modules is to pilot them with stakeholders within each sector. Along with promoting the core modules, the team will build additional optional modules for both programs. These modules focus on hands-on beef-centric training components, such as merchandising in retail and prepping, cooking, and serving in foodservice. The Canadian Beef Centre of Excellence team will support customized content development for larger stakeholders in both sectors, whose unique requirements will be considered. More information about the CCBTP can be found at the following links: Retail: https://cdnbeefperforms.ca/ccbtp-retail/ Foodservice: https://cdnbeefperforms.ca/ccbtp-foodservice/ Back to main page SHELBY VANSICKLE Senior Director, Channel Marketing SANDESH RODRIGO Foodservice Manager, Channel Marketing

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