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 The first session of Canada’s 45th Parliament opened on May 27 with a symbolic speech from throne by King Charles III that set the direction for the Federal Government’s priorities for the nation as well as the tone for discussions with the United States (U.S.) on trade and other issues and headwinds like the Canada-U.S.-Mexico Agreement (CUSMA) renegotiations. In the throne speech, delivered on behalf of the newly elected Liberal government, King Charles acknowledged the uncertainty many Canadians may be feeling in a “drastically” changing world and pointed to the “incredible” opportunity that the winds of change can bring. In addition to outlining the government’s economic agenda and pathway to building a united Canada, King Charles stated the federal government’s commitment to Canadian agriculture – and Canada’s agricultural producers. While it is early days here at home, the global landscape continues to shift in response to U.S. actions towards market disruptions. The team at Canada Beef is confident in its capacity to meet the challenges and opportunities that lay ahead as we work together to deliver high-quality Canadian beef to the world. In June, Canada Beef participated in a market development mission to Vietnam and the Philippines led by Alberta Minister of Agriculture and Irrigation RJ Sigurdson. Alberta Beef Producers Past Chair Brodie Haugan was also in attendance. In addition, Canada Beef will conduct and join a demand building seminar for Japanese meat buyers at the Canadian Pavillion at World Expo 2025 in Japan and exhibit at the Seoul Food & Hotel Show in Korea. Representatives from the Canadian Cattle Association will join both initiatives. Canada Beef will exhibit at the Food & Hospitality Indonesia (FHI) show in Jakarta (July), at WOFEX 2025 in Manila (August), and at ANUGA 2025 in Cologne, Germany in October. Additional demand building seminars in Canada Beef’s key emerging Asian markets are in the process of development for later in the year. Stay tuned to Canada Beef Performs for more information and be sure to follow Canada Beef on LinkedIn. Back to main page GINA TEEL Director, Stakeholder Communications

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