|
|
| Cliquer ici pour lire l'infolettre en français | View in browser |
 In April, Canada Beef embarked on its first trip to China since the restoration of market access, driven in part by the inroads achieved in this market since January 2026 and an export diversification strategy focused on markets with the greatest promise for Canadian beef. Read More |
||
  Canada Beef and Ward 1 Studios have created a new television commercial, “Beef Up Your Game,” featuring Canadian hockey players Emerance Maschmeyer and Ella Shelton. Read More |
  What began as a simple idea—enjoy a great burger while giving back—continued to grow in 2026 as Canada Beef’s Burger It Forward campaign reached new levels of participation. Read More |
|
  Team members from Canada Beef’s international offices in Taiwan and Southeast Asia, Japan, Korea, and Mexico collaborated to host a series of events in key global export markets. Aligning international offices with local partners under a unified strategy positions Canadian beef as the premier choice worldwide. Read More |
||
  According to research published by Restaurants Canada, 65% of Canadians have replaced a meal with a snack at least once a month. Read More |
  Food education (Shokuiku) is a Japanese concept that promotes healthy eating habits and understanding of the importance of food. Read More |
  Culture fit is one of those workplace terms employers use to describe qualities deemed essential for success. Ellen Davis is the epitome of this ideal in Prince Edward Island (PEI), where her deep roots in the Maritime beef industry and experience in genetics, artificial insemination (AI), and herd health landed her the role of PEI’s first-ever Livestock Champion in 2025 with a mandate to grow the Island’s cattle herd. Read More |
|
  Canada Beef is building momentum for the Canadian Beef Restaurant Showcase (Showcase), an online initiative recognizing multi-unit restaurant brands that actively feature and promote Canadian beef on their menus. Read More |
  Last March marked the launch of the Restaurant Gateway (Gateway), the latest phase of the Canadian Beef Information Gateway. Read More |
|
|
  The Canadian Beef Centre of Excellence (CBCE) partnered with the Southern Alberta Institute of Technology (SAIT) School of Hospitality and Tourism for the Supper Club: SAIT+ Series. Read More |
 Canada Beef’s Mathieu Paré continues to be recognized for his contributions to advancing the culinary arts by sharing his skills and knowledge with students and peers. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
|
  May is here—time to fire up the grill. Visit Canada Beef’s summer grilling centre for everything you need to know about grilling Canadian beef. Summer Grilling Centre. |
  Beef snacks? Yes please. Check out this new booklet featuring beef recipes designed for snacking. Power Up! Protein-rich snacks for everyday. |
 Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
|
|
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
|
|