Cliquer ici pour lire l'infolettre en français	View in browser

 Canada Beef and Ward 1 Studios have created a new television commercial, “Beef Up Your Game,” featuring Canadian hockey players Emerance Maschmeyer and Ella Shelton. Launched April 27, the 30- and 15-second ads will air for eight weeks on CBC News Network, CTV National and CTV News Channel. The 30-second spot also began airing on TSN for four weeks as of April 27, during women’s hockey playoffs, along with other Canadian Beef sponsorship elements. Follow Canada Beef’s social channels to see additional Q&A videos with Maschmeyer and Shelton. Facebook Instagram YouTube Watch the 30-second commercial. Check out this behind-the-scenes-video. Back to main page

You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved.