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 Burger It Forward 2026: turning burgers into positive social impact What began as a simple idea—enjoy a great burger while giving back—continued to grow in 2026 as Canada Beef’s Burger It Forward campaign reached new levels of participation. Now in its fourth year, the annual campaign once again successfully united restaurants, industry partners, and communities across the country in support of food banks while celebrating Canadian beef.   The 2026 campaign raised $71,191 for regional food banks and national initiatives, supporting individuals and families facing food insecurity across nine provinces. Notably, the campaign expanded into Quebec for the first time, with 11 participating 3 Brasseurs locations joining the effort. In total, 360 restaurants across Canada participated in the campaign—a nearly 37% increase compared to 2025, noted Canada Beef Director, Consumer Promotions, Kelly Hyde. “Each location featured a signature Canadian beef burger, inviting consumers to take part in a meaningful yet simple act, order a delicious burger that gives back,” she said. For every campaign-featured burger purchased, Canada Beef contributed the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canada’s meal metric: $1 = two meals). An estimated 111,525 burgers were sold, averaging 291 per location. Participating restaurants across the country contributed $29,059 in direct donations, with top individual donations of $2,779 from Franchise Chop Steakhouse in Winnipeg, Manitoba and $544 from Independent 100 Mile Grille in Guelph, Ontario. Some participants went above and beyond—Irving Big Stop, for example, included all burger sales across its Atlantic locations, totalling 9,959 burgers. Collaboration across the food and agriculture community was central to the campaign’s success. Ten beef associations supported local food banks, while Dairy Farmers of New Brunswick and Dairy Farmers of Nova Scotia added a twist, tying donations to milkshake sales paired with burgers. Additional support from Atlantic Beef Products helped amplify the results. Together, these partnerships raised $42,132 and strengthened the campaign’s national impact. As the campaign grew, its message expanded online and through media coverage, achieving a total reach of 36.6 million, up significantly from 21.3 million the previous year. This growth was largely driven by earned media, reflecting strong storytelling and relevance. The campaign website attracted nearly 20,000 visitors and over 43,000 page views, demonstrating consumer engagement. Visit the Burger It Forward website for a complete list of participating restaurants. Burger It Forward is gaining recognition for being about more than burgers—it’s about the connection between farmers and diners, restaurants and communities and the idea that everyday actions can make a difference. Back to main page  KELLY HYDE Director, Consumer Promotions |
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