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 Expanding the Canadian Beef Restaurant Showcase Canada Beef is building momentum for the Canadian Beef Restaurant Showcase (Showcase), an online initiative recognizing multi-unit restaurant brands that actively feature and promote Canadian beef on their menus. Launched in 2024 with 39 national and regional chains, the Showcase highlights operators that communicate their use of Canadian beef across multiple guest touchpoints. “By highlighting multi unit restaurants that actively promote Canadian beef, the Showcase strengthens the connection between diners, restaurants, and Canadian producers,” said Canada Beef Executive Director, Market Development (Canada), Mathieu Paré. To qualify, restaurants must operate five or more locations within Canada and demonstrate a visible commitment to Canadian beef through on-menu mentions, point-of-sale materials, company websites, or other channels that allow guests to easily identify that Canadian beef is being served. The program emphasizes product use and how effectively the Canadian beef offering is communicated to diners. Following recent evaluations, additional restaurant chains have been identified and will be added to the Showcase, reflecting continued growth and industry engagement. The next round of operator eligibility audits is scheduled to begin in May, coinciding with seasonal menu transitions and an expanded focus on participation. This phase will broaden the program’s reach by capturing more restaurants that serve Canadian beef and highlighting their commitment, ensuring the Showcase continues to evolve into a valuable resource for diners seeking Canadian beef. Ultimately, it will make it easier for guests to identify, choose, and support the establishments that prioritize it. Canada Beef Director, Foodservice Market Development, Sandesh Rodrigo noted that the Showcase is a powerful platform for restaurants to demonstrate their commitment to Canadian beef while reinforcing their focus on sourcing high-quality, local ingredients that deliver an exceptional eating experience. The Restaurant Showcase can be accessed by visiting wheretoeat.cdnbeef.ca. Back to main page SANDESH RODRIGO Director, Foodservice Market Development

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