Olympic Track and Field Athlete, Alberta

Sage Watson is from Medicine Hat, Alberta and was raised on a beef farm. She is an Olympic track and field athlete, making her first Olympic debut in 2016. Sage is excited to share her love for eating beef as part of a wholesome and well-rounded diet to increase performance and help with physical recovery.

Ducks Unlimited Canada, Manitoba

Karli has focused on the symbiotic relationship between conservation and cattle her entire life – from growing up on a beef farm that was next to a Ducks Unlimited Canada project, to now working for Ducks Unlimited Canada – Karli explains why the land used to raise cattle is beneficial for everyone.

Rancher, Alberta

Originally from Ontario, Jill has been involved in raising Canadian cattle in some way, shape or form from an early age – working in animal nutrition to spending 12 years at the Canadian Cattlemen’s Association and most recently, shifting her focus to full-time ranching. Jill understands the important relationship between ranching and sustainability. Read more about Jill here.

Chef & Food Expert, Ontario

Andrea is a Chef and flavour maven that inspires Canadians to cook by creating and delivering innovative beef recipes. Her extensive food knowledge and kitchen expertise have given her the ability to convey current and practical information about the value and versatility of cooking with beef.

Story Brokers Media House

Story Brokers Media House is made up of Ben and Sarah whose mission is to support agriculture in Canada through the use of storytelling. Known for their award winning short-film, Guardians of the Grasslands, find out why they support Canadian beef.

Founder of the Foodies Group

Meet Steven Hellmann, award-winning food & tourism media personality and Founder of the Foodies Group. Follow along as he interviews everyone from farmers to chefs! Learn why he loves Canadian beef.

Ranchers, Saskatchewan

The Johnsons are generational farmers that have been caring for cattle and the land since 1905. The farm has expanded with every generation and is owned and operated by David and Anne Johnson and their son Andrew, his wife Laurie and their children Brielle, Maya, Desta and Indy. Read more about why ranching and raising Canadian cattle has never been more exciting to the Johnson family.

Farmer, Ontario

Christine is a city girl who moved to the country, fell in love with a farmer and became a beef rancher after being a vegetarian for 17 years. To record this monumental change, she began sharing tales of life on the farm, her multicultural family and her passion for cooking with Canadian beef. Read more what Christine has learned about raising cattle and why she serves beef to her family.