Ranchers, Saskatchewan

The Johnsons are generational farmers that have been caring for cattle and the land since 1905. The farm has expanded with every generation and is owned and operated by David and Anne Johnson and their son Andrew, his wife Laurie and their children Brielle, Maya, Desta and Indy. Read more about why ranching and raising Canadian cattle has never been more exciting to the Johnson family.

Farmer, Ontario

Christine is a city girl who moved to the country, fell in love with a farmer and became a beef rancher after being a vegetarian for 17 years. To record this monumental change, she began sharing tales of life on the farm, her multicultural family and her passion for cooking with Canadian beef. Read more what Christine has learned about raising cattle and why she serves beef to her family.

Chef & Food Expert, Ontario

Andrea is a Chef and flavour maven that inspires Canadians to cook by creating and delivering innovative beef recipes. Her extensive food knowledge and kitchen expertise have given her the ability to convey current and practical information about the value and versatility of cooking with beef.

Ducks Unlimited Canada, Manitoba

Karli has focused on the symbiotic relationship between conservation and cattle her entire life – from growing up on a beef farm that was next to a Ducks Unlimited Canada project, to now working for Ducks Unlimited Canada – Karli explains why the land used to raise cattle is beneficial for everyone.

Rancher, Alberta

Originally from Ontario, Jill has been involved in raising Canadian cattle in some way, shape or form from an early age – working in animal nutrition to spending 12 years at the Canadian Cattlemen’s Association and most recently, shifting her focus to full-time ranching. Jill understands the important relationship between ranching and sustainability. Read more about Jill here.

Food experts & Home cooks, Ontario

Dara & Erin are registered dieticians, food experts and home cooks with hungry families. They know how tough it can be to create meals in a time crunch. Cooking with Canadian beef is an easy and healthy way they feed their families. Learn more about the recipes and ways they nourish their family with beef.

Olympic Track and Field Athlete, Alberta

Sage Watson is from Medicine Hat, Alberta and was raised on a beef farm. She is an Olympic track and field athlete, making her first Olympic debut in 2016. Sage is excited to share her love for eating beef as part of a wholesome and well-rounded diet to increase performance and help with physical recovery.

Nutritionist, Chef & Professional Home Economist, Ontario

Andrea is a Nutritionist, Chef and Professional Home Economist. She is the owner of Lime and Lemon Media, a company that creates quality content for those in the food industry. Andrea loves sharing her passion for food with the world.