Exceptional quality and flavour raised right here on farms all across Canada.
When you purchase Canadian Beef you sometimes pay more than product from other countries but we believe you get what you pay for!
From our families to yours, learn more about five great reasons to buy.
Raising cattle generates significant value for the Canadian economy with a contribution of $51 billion worth of goods and services. In fact, for every person working in the cattle sector it is estimated there are 2.5–4.9 jobs created somewhere else in the economy. It adds up to 347,000 full time jobs across our great country.
Evan is passionate about farming, embracing the unpredictability of each day. He enjoys feeding livestock and finds peace in working the land. Aspiring to be a heavy-duty mechanic, he plans to return to his family’s fifth-generation farm, using his skills to help grow the business and continue its legacy.
Through beef farming, Maria Duynisveld works hard to help maintain the fragile ecosystem while support endangered species.
Canadian beef is quality beef, raised with expertise, pride and care, in every province across the country. A sizzling steak, juicy burger or classic roast, if you want great tasting beef make it Canadian. Beef complements a healthy plate by pairing perfectly with other wholesome foods. To learn more about the nutrients beef provides click here.
Canada Beef is not just good – but good for you! 100 grams of beef provides you 77% of your daily value of Zinc. Check out this video for more information.
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The Canadian Beef grading system is designed to be your assurance of consistent quality. Every certified grader is specially trained to assess the attributes that define our Canada AA, Canada AAA and Canada Prime high quality beef grades. Learn more about how beef grading supports your investment by watching the videos below.
Just as movie ratings can help you pick a movie that’s age-appropriate for your toddler, Canada beef grade designations can help you buy just what you want for your meal. Learn more about grading beef here, Graded for Greatness.
There is nothing more delicious than a perfectly cooked steak or roast. Canadian beef grades help ensure that your beef has been meticulously chosen to deliver a delicious experience. Watch this video to learn more on how beef grades are assigned based on multiple factors such as characteristics of colour, texture and marbling. Learn more here for additional information on beef grading – Graded for Greatness.
When you know where it’s from, you know why it’s good. It’s the quality and freshness you get from products produced right here. It’s like the home-ice advantage in hockey and its why we say “Pick the Beef With the Leaf”!
No matter where you come from, we share one country and one table. Delicious, flavourful Canadian beef raised by Canadian beef farmers from coast to coast, our nation makes us one.
From grilling to braising, roasting to BBQ, Canadian Beef offers loads of opportunities to bring sizzle to your table. Ignite your passion for Canadian Beef! Click to watch and click to share. A celebration of Canadian Beef at your table.
Cattle grazing prevents Canada’s native grasslands from being converted to cropland which in turn supports biodiversity by creating habitat for other wildlife. Cattle grazing can also help store carbon dioxide, reduce wildfires and limit soil erosion. Our goal is to sustain the land for our next generation of Canadian farmers.
While beef cattle are primarily raised for meat, they also provide valuable by-products which are used in everyday items.
Deli owner and mustard connoiseur Zane Caplansky learns how cattle can benefit the ecosystem as he tours rancher and conservationist Kristine Tapley’s farm in Langruth, MB.
Deli owner and mustard connoiseur Zane Caplansky learns how targeted grazing can reduce wildfire risk as he tours rancher Keith Manders’ rangeland in Summerland, BC.
