Wholesale Gateway - Canadian Beef | Canada Beef

Canada Beef expands the Canadian Beef Information Gateway with new training tool for retail

Do you have a difficult time, attracting and retaining skilled meat cutters for your operation?

If so, the newly launched Canadian Beef Information Gateway, Wholesale Edition for Retail is for you.

Canada Beef has expanded its comprehensive digital platform – the Canadian Beef Information Gateway – in response to the ongoing challenges experienced by retail partners in attracting and retaining skilled meat cutters for their operations.

The newly launched Canadian Beef Information Gateway, Wholesale Edition for Retail (Wholesale Gateway), is an online beef training solution. This free tool may be accessed anytime, anywhere by your meat-cutting personnel, and includes information and tips on how to merchandise Canadian beef.

The Wholesale Gateway will make it easier and more cost-effective for you to train your retail meat cutters on how to merchandise new and existing Canadian beef products. More than 50 cuts can now be found at www.ret.cdnbeef.ca, with more to soon follow.

Canada Beef understands that having well-informed staff in the meat department will provide your customers with the best possible product assortment and purchasing experience, enhancing consumer satisfaction, and supporting increased carcass utilization and ultimately sales.

Users of the Wholesale Gateway will have the opportunity to learn anytime, anywhere and at their own pace with photographs, step-by-step videos, and other resources. The platform will soon support innovative three-dimensional viewing of beef cuts, provide points of interest and knowledge that is integral to successful meat cutting.

Another beneficial retail tool, Canada Beef recently updated, is the popular Canadian Beef Retail Merchandising Guide with scannable QR codes. Please click here to reserve a copy.

Canada Beef’s Channel Marketing team will be working with the retail sector to implement the new Wholesale Gateway.  If you have any questions, please contact Mathieu Paré, Executive Director, Market Development (Canada) at [email protected].

 

This project is another successful collaboration by Canada Beef staff, industry and of course Canadian beef farmers and ranchers.