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December is a good time to take stock of the programs and activities undertaken by Canada Beef to increase demand for Canadian beef while ensuring the maximum value for producer dollars. In addition to reflecting on current domestic and international market development and promotion, the process includes a ‘what if’ blue sky approach to addressing new challenges and opportunities to ensure continued momentum of Canada Beef’s efforts to keep beef on the plates of Canadian consumers. Read More
Canada’s Minister of Agriculture and Agri-Food, the Honourable Lawrence MacAulay, the President of the Canadian Cattle Association, Nathan Phinney, and other leaders from the Canadian meat industry visited Korea and Japan in early November. Read More	City’Super is a supermarket chain with a focus on high-quality fresh food. City'Super is a long-time Canadian beef retail partner with seven locations in Taiwan. Read More

In October, Canada Beef’s Export Market Development (EMD) program supported a Canadian beef supplier to host a delegation of their clients from Mexico to Canada. The group included representatives from a Canadian beef distributor and their foodservice industry clients from Mexico. Read More

The Canada Beef Latin America and Mexico (LATAM) office participated as a sponsor at Inferno Fest in Baja California Sur in partnership with Sigma Foodservice, one of Mexico’s largest national beef importers and a commercial partner of Canada Beef. Read More

The team at Canada Beef knows that one of the best ways to tell the beef story is through in-person, two-way, face-to-face conversations with audiences who are interested, cautiously curious, or even skeptical about beef. Read More
Canada Beef Public and Stakeholder Engagement (PSE) was pleased to partner in two PSE campaigns that received awards at the 2023 Best of Canadian Agri-food Marketers Alliance (CAMA) awards recently. Read More	The website Thinkbeef.ca, launched in 2017, was recently refreshed with a new, contemporary look, easier-to-use tools, and updated content. Read More
CDN Beef TV is an excellent example of consumer-focused programming underway at the Canadian Beef Centre of Excellence (CBCE) Consumer Culinary Studio. The just-released second episode of CDN Beef TV examines the effect on the eating experience and nutritional content of steaks grilled with exterior fat attached vs. fat removed. Read More
Canada Beef had much to showcase to retailers at the 2023 Grocery Innovations Canada (GIC) show held at the Toronto Congress Centre October 24 and 25. Read More	Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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