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 PSE takes home wins at Best of CAMA Awards Canada Beef Public and Stakeholder Engagement (PSE) was pleased to partner in two PSE campaigns that received awards at the 2023 Best of Canadian Agri-food Marketers Alliance (CAMA) awards recently. Canada Beef Vice President of Corporate Affairs Ron Glaser said both projects go to the core of the PSE mandate to address consumer questions by creating enhanced awareness about sustainable beef cattle production. “It is always gratifying when these public-facing efforts are recognized by industry peers,” he said. Canada Beef PSE co-funded the development of the Guardians of the Grasslands Game along with the Canadian Cattle Association (CCA) PSE. The game, a grazing simulation that connects players with the ecological benefits of raising beef cattle on grass, took home top honours in the category for Best Exhibit. Canada Beef PSE also partnered on the Raising Canadian Beef influencer campaign with CCA PSE. This influencer campaign received a Certificate of Merit (runner-up) in the category of Social Media Management. CCA PSE also received Certificates of Merit (runner-up) in the categories of Persuasive Writing for the article “How Canada Became a Global Leader in Sustainable Beef” and Website for the Guardians of the Grasslands Game. This version of the grazing simulation is intended for classroom education and is connected to curriculum outcomes for students in grades 7-12. The annual Best of CAMA awards recognize excellence in marketing, public and industry relations campaigns every year. The 2023 awards ceremony was held in Winnipeg on November 2. Click here for a complete list of winners. Back to main page RON GLASER Vice President, Corporate Affairs

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