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Canada Beef in collaboration with Canadian Bison and Canada Pork, successfully completed participation in SIAL Paris 2022, one of the world's leading trade fairs for the food industry. A combined Canadian meat pavilion was organized in the show’s dedicated meat industry hall where many Canadian beef, bison and pork suppliers co-exhibited and presented their products to prospective buyers. Read More
South Korea has become one of the world’s most advanced online retail markets, equipped with very sophisticated logistics networks including a cold chain system. Read More	ABASTUR is the largest hospitality industry event in Latin America. It offers attendees a three-day trade show featuring a wide range of companies from different food and beverage sectors all in one place. Read More
YATA is a local Japanese-style supermarket with 11 stores located in Hong Kong. YATA targets local customers who shop daily for high-quality fresh food. YATA is a long-time partner of Canada Beef; last year the Canadian Beef International Institute (CBII) China worked with YATA on several successful Canadian beef promotions. Read More

A recent collaboration between Canada Beef and the Canadian Cattle Association Public and Stakeholder Engagement (PSE) programs used Instagram influencers to spread the word about sustainable beef production. Read More

The Canadian Beef Centre of Excellence (CBCE) team were invited to present to the University of Guelph, Ontario Agricultural College (OAC) Beef Science Club students during their recent visit to Alberta. Read More

The results are in for the Comfort Food Classics program that paired Canadian beef with Furlani Foods garlic bread products for a promotion held during the dark days of winter. Canada Beef partnered with Furlani Foods for the promotion, which ran in a prime comfort food recipe time slot of February 1 – March 31, 2022. Four new recipes were created for the promotion, Pressure Cooker Beef Stew with Garlic Bread, Pantry Chili with Garlic Loaf, Classic Mac’n Beef with Garlicky Texas Toast, and Speedy Texas Toast Topped Steak Mushroom Pot Pie. Read More

It’s never too early to start thinking about holiday shopping. Beef lovers of all ages can proudly display their beef inclinations. Read More

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