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 October is a month of transition marked by visible changes such as summer leaves on trees turning to a riot of brilliant yellow hues and crisp, cool evenings. For Canada Beef, October signals the traditional start of the internal process of business planning for the upcoming fiscal year. This year October also marks the one-year anniversary of Canada Beef President Eric Bienvenue joining the organization, and the advent of a revised Mission, Vision, and Values statement. Read More |
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  Trade shows have always played an essential role in the food industry’s marketing efforts. In addition to national trade shows, Canada Beef International Institute (CBII) Japan participates in Canadian beef distributor trade shows to reach regional foodservice markets. Read More |
  YATA, a local Japanese-style supermarket with 12 locations in Hong Kong, caters to customers seeking high-quality fresh food. As a longtime partner of Canada Beef, YATA has collaborated with Canada Beef International Institute Taiwan on a series of successful promotions. Read More |
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  Canada Beef’s Mexico and Latin America office (LATAM), in collaboration with Canada Beef International Institute (CBII) Japan and Canada Beef Export Market Development, developed a new program featuring international workshops. The aim was to showcase the diverse culinary applications of Canadian beef in export markets where it is commercially available while reinforcing Canada's reputation as a leading global exporter of premium grain-fed beef. Read More |
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  In collaboration with the Canadian Trade Commissioner Service, Canada Beef received an incoming delegation from the Philippines in late August. Read More |
  The Canadian Beef Information Gateway, used to scan packages at retail stores across Canada, now has the capability to scan barcodes on packer box labels. Read More |
 Canada Beef’s Health and Nutrition team recently launched a suite of healthy aging resources. These resources communicate protein's valuable role in preserving muscle, independence and overall health as people age. Read More |
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  Canada Beef’s ‘Pick the beef with the leaf’ year-long consumer campaign supports Canadian beef with a focus on value and the Canadian Beef Advantage (CBA). Read More |
  The Canada Beef Marketing Library is a comprehensive hub for beef-related creative assets. Read More |
 Over the years, Canada Beef has invested time and resources in researching and developing consumer recipes. These recipes cover an extensive range of cuisine types, cooking methods, ingredients, and most importantly, cuts of beef. Read More |
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 Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
  Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved. |
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