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 The Canada Beef Marketing Library is a comprehensive hub for beef-related creative assets. It houses an extensive collection of resources developed by Canada Beef that can be shared with provincial and national organizations, vendors, creative agencies, and international team members. The marketing library provides access to a range of useful resources that promote Canadian beef, thus maximizes the value of the producer check-off dollars used in their development. Visual resources include photography of beef farmers and ranchers, high-quality images of raw and cooked beef cuts, informative videos on topics from nutrition to step-by-step recipe instructions, and much more. The marketing library also offers valuable content about Canadian beef and the beef industry. Resources include detailed posters to showcase beef cuts, and educational materials for consumers and industry. Making these resources available in the marketing library extends the reach of these assets. New resources are added all the time. More than 825 new resources have been added to the marketing library in recent months, many with multiple versions tailored for different communications platforms. For instance, a social media ad might include four or five variations for different formats, such as Instagram and Facebook. Since its launch, the marketing library has facilitated over 120,000 searches by Canada Beef employees and other users to support the promotion of Canadian beef and the industry. The Canada Beef Marketing Library is accessible on laptops and smartphones, ensuring flexibility and convenience for users. Those interested in accessing Canada Beef’s free marketing library, can please apply for an account here. Back to main page

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved.