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 The Canadian Beef Information Gateway, used to scan packages at retail stores across Canada, now has the capability to scan barcodes on packer box labels. The first to implement this latest feature is Harmony Beef in Balzac, Alberta. They will be using the scanning feature to help end-users learn more about their products. Customers can access the Harmony Beef edition of the Gateway (Harmony Beef Gateway) with a smart phone browser to scan the barcode of boxed beef sub-primals. Once the application activates the smartphone’s camera, the user is granted access to photos, specifications, videos, nutritional information and recipes for the portioned beef cuts derived from the beef sub-primals available on the Harmony Beef Gateway. L-R Harmony Beef’s Emmanuel Charway and Cam Daniels Harmony Beef’s Director of Marketing, Cam Daniels, appreciates Canada Beef’s contribution for the development of the Harmony Beef Gateway. “The Wholesale Gateway is a valuable tool that will help our customers access useful information about the high-quality beef products that we prepare every day for the Canadian market,” he said. Harmony Beef’s Human Resources Manager, Emmanuel Charway, emphasized the importance of the Harmony Beef Gateway site from an additional perspective. “This is a tool that supports the organization with detailed information for the training of the associates and assists them to gain more knowledge of the beef products sold in Canada,” he said. Packers who wish to utilize this new feature need to register their barcodes with Canada Beef. Additional features such as 3D viewing of beef cuts are also close to being launched. For more information on the Wholesale Gateway or to register a barcode, please contact: Mauricio Arcila at marcila@canadabeef.ca Cam Daniels, Harmony Beef all images courtesy of Harmony Beef Back to main page

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