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 The Canadian Beef Industry Conference (CBIC) is just around the corner, and Canada Beef looks forward to reconnecting with producers and industry friends in Winnipeg, Manitoba. Where better to host the first biennial CBIC than in the capital city of friendly Manitoba, the geographical heart of Canada? Canada Beef’s refreshed booth display in the trade show will feature all the latest and greatest need-to-know information and resources. Producers won’t want to miss Canada Beef’s two breakout sessions; one on the latest trend impacting beef and the other on how the team brings the Canadian Beef Advantage (CBA) to life. Read More |
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  Canada Beef is pleased to be on the receiving end of $3.7 million in federal funding to promote high-quality Canadian beef and veal to international markets as well as for market expansion and diversification initiatives. Read More |
  The theme of Canada Beef’s annual report, Meeting the Moment: Delivering meaningful impact and a stronger future while navigating uncertainty, sums up the intensity of the past fiscal year. Read More |
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  Charlotte Crawley loves cattle, enjoys a challenge and hates being bored. So, being a beef producer ticks all the boxes, most of the time. “It’s rarely monotonous,” she said. “Being a cattle farmer gives me an excuse to get outside while doing something that’s both meaningful and challenging.” Read More |
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  Canada Beef's Export Market Development (EMD) Partner Program began the 2026–2027 fiscal year with strong momentum, supporting Canadian beef exporters in expanding their presence across key international markets. Read More |
 Canada Beef supported a market development mission to Amman, Jordan, anchored by the Embassy of Canada's Canada Day Reception on June 9. Read More |
  Alimentec 2026 offered Canada Beef an important opportunity to connect directly with Colombia’s retail and foodservice sectors, bringing together restaurant groups, retailers, importers, distributors, and other industry stakeholders interested in premium protein solutions. The exhibition provided a valuable setting to showcase the quality and versatility of Canadian beef while strengthening commercial relationships and identifying new opportunities in the Colombian market. Read More |
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  On June 28, Canada Beef International Institute (CBII) Japan participated as a sponsor at the Fukuoka Canada Day celebration, promoting Canadian beef to approximately 300 attendees. Read More |
  In June, representatives from Consistent Frozen Solutions Corporation / Titan Transnational Corporation, a distributor of frozen meat in the Philippines, visited Canada to meet with JBS Canada and Canada Beef to deepen their understanding of Canadian beef production. Read More |
  Canada Beef partnered with Alberta Beef Producers (ABP) to co-sponsor the Alberta Beef Feature Days at the inaugural Taste of Stampede during the 2026 Calgary Stampede. On July 4, 9, and 12, the event celebrated Alberta’s culinary scene and agricultural community and positioned Canadian beef from Alberta as the hero ingredient through chef competitions, live cooking demonstrations, celebrity cook-offs, and consumer engagement. Read More |
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  On July 4th, Canada Beef President Eric Bienvenue attended a reception in Ottawa celebrating American Independence Day hosted by U.S. Ambassador to Canada Pete Hoekstra. Read More |
 ThinkVeal.ca kicked off the summer season with a new Grilled Veal Rib Chop with Chimichurri recipe. Read More |
 In partnership with the Southern Alberta Institute of Technology (SAIT) and the Calgary Stampede, the Canadian Beef Centre of Excellence (CBCE) took part in SAIT’s two-day Youth Agri-Food Culinary Challenge, hosted by the School of Hospitality and Tourism. Read More |
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  The Canada Beef Channel Marketing team launched a new executive training program designed to expand industry leaders’ understanding of Canadian beef, the Canadian Beef Advantage (CBA), and the training resources available to support the channel professionals who sell Canadian beef products. Read More |
  Beef is rich in nutrients and plays a vital role in a healthy diet, but what truly sets it apart from other protein sources is its iron content. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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  Make the most of summer grilling season with this delicious recipe for Ranchero Beef. |
  Canadian beef is a nutritional powerhouse. Check out the Best of Beef resource to learn how Canadian beef fuels your health and vitality. |
 Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
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