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 Canadian beef in Jordan Canada Beef supported a market development mission to Amman, Jordan, anchored by the Embassy of Canada's Canada Day Reception on June 9. The event, held at the Canadian Embassy in Amman and catered by the Four Seasons Amman, welcomed approximately 600 guests, including senior Government of Jordan officials, the diplomatic corps, and leading business and foodservice/hotel industry representatives. Canadian beef sliders were served as the evening's flagship dish, marking the first commercial introduction of Canadian beef into the Jordanian market. The mission also included meetings with distributors across Jordan's retail and foodservice sectors to advance Canadian beef's market presence, explore opportunities to increase import volumes, and position Canadian beef as a new category in the country's foodservice industry. From June 11-13, Canadian beef was featured at Canada Week at Cozmo, a popular grocery chain, at their 7th Circle location, in partnership with the Embassy of Canada and the Royal Academy of Culinary Arts. The event brought Canadian beef directly to consumers through in-store tastings and live culinary demonstrations, building on the momentum from Canada Day. Together, these engagements mark a strong first step in establishing Canadian beef's reputation and commercial footprint in Jordan. Back to main page MUHAMMAD TALHA Marketing Manager, Middle East

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