Cliquer ici pour lire l'infolettre en françaisView in browser

Canada Beef actively participated in several market development initiatives in July with an eye to growing demand for Canadian beef. Canada Beef hosted Agriculture and Agri-Food Canada (AAFC) Minister Heath MacDonald and Canadian beef industry leaders, along with Canadian beef buyers and importers from Vietnam, Singapore and the Philippines at the Canadian Beef Centre of Excellence (CBCE) in Calgary, Alta. The event, held during the 2025 Calgary Stampede, provided an excellent opportunity to discuss expanding beef exports to Southeast Asia. Minister MacDonald participated in a Canadian beef cooking demonstration at the Centre, where the visiting group learned about the quality attributes of grain-finished Canadian beef.
Read More



Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office, in partnership with a Vietnamese importer and the Fuji Mart supermarket chain, hosted a Canadian Beef Festival across all 17 Fuji Mart locations in Hanoi, Vietnam, from May to July 2025. Read More


For Father’s Day, HEB, a major supermarket chain, and Canada Beef Latin America and Mexico (LATAM) presented a hands-on grilling event that brought together over 120 guests for an engaging culinary experience promoting Canadian beef. Read More



Canada Beef recently hosted a group of meat industry journalists from Japan and Korea. Journalists were invited to experience and report on the Canadian beef industry including Canadian beef attributes, the industry's value chain, and its commitment to sustainability. Read More


The Calgary Stampede offers a great opportunity to host incoming buyers’ groups. This well-known event provides a truly Canadian experience for visitors to enjoy while learning about the Canadian beef industry. Read More


Fresh from hosting market development initiatives in Canada for incoming missions, Canada Beef embarked on its latest mission to key export markets in late July. Read More



The Calgary Stampede offers an opportunity to bridge the urban-rural divide and raise awareness among the more than 1.47 million visitors to the Stampede. Canada Beef made the most of this opportunity, setting up a booth in The Market in the BMO Centre. Read More

Ronald McDonald House Charities® Alberta (RMH) provides a home-away-from-home for out-of-town families with children receiving care in a local hospital. Read More


Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More


Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

CONTACT US
Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
[email protected]
canadabeef.ca
You’re receiving this newsletter because you’ve subscribed to
Canada Beef Performs. No longer interested? UNSUBSCRIBE.

Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE

Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

© 2025 Canada Beef. All rights reserved.