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 Fresh from hosting market development initiatives in Canada for incoming missions, Canada Beef embarked on its latest mission to key export markets in late July. Canada Beef President Eric Bienvenue travelled to Indonesia, where Canada Beef exhibited at Food and Hospitality Indonesia 2025, from July 22 to 25, and then to Vietnam to participate in market development meetings and initiatives with local partners. In August, Bienvenue heads to Singapore to join Agriculture and Agri-Food Canada (AAFC) Minister Heath MacDonald’s agriculture trade mission and meetings with local importers. Canada Beef Vice President, Export Market Development, Albert Eringfeld will participate in AAFC Minister MacDonald’s trade mission in the Philippines and Canada Beef's exhibition at WOFEX in Manila in the second week of August. He will next join Canada Beef’s exhibition at ANUGA in Germany (October) and Canadian beef demand building events in the Gulf region (also in October). Additional demand-building seminars in Canada Beef’s key emerging Southeast Asian markets are in development for the first quarter of 2026. Back to main page GINA TEEL Director, Stakeholder Communications

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.