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 Canada Beef actively participated in several market development initiatives in July with an eye to growing demand for Canadian beef. Canada Beef hosted Agriculture and Agri-Food Canada (AAFC) Minister Heath MacDonald and Canadian beef industry leaders, along with Canadian beef buyers and importers from Vietnam, Singapore and the Philippines at the Canadian Beef Centre of Excellence (CBCE) in Calgary, Alta. The event, held during the 2025 Calgary Stampede, provided an excellent opportunity to discuss expanding beef exports to Southeast Asia. Minister MacDonald participated in a Canadian beef cooking demonstration at the Centre, where the visiting group learned about the quality attributes of grain-finished Canadian beef. The Canadian beef buyers also toured a beef processing plant, feedlot and cow/calf ranch with Canada Beef Vice President, Export Market Development, Albert Eringfeld. Read more about the tour here. Canada Beef representatives, including President Eric Bienvenue, attended the Alberta Beef Industry Stampede Summit, the Calgary Stampede International Agriculture and Agri-Food Reception, the Alberta Agriculture Minister Reception, and a networking event at the Philippine Consulate General in Calgary, among others. Collaboration with diverse Canadian stakeholders continued post-Stampede as Bienvenue travelled to Toronto to present to the Dairy Farmers of Canada (DFC) at their annual general meeting. The focus of the DFC presentation included Canada Beef and its international efforts, as well as the importance of exports and diversification. Bienvenue was also part of a panel of industry leaders, where discussions and questions were fielded on topics such as the importance and value of exports, market development initiatives, and return on investment. Back to main page GINA TEEL Director, Stakeholder Communications

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2025 Canada Beef. All rights reserved.