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 Canadian Beef Festival at Fuji Mart Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office, in partnership with a Vietnamese importer and the Fuji Mart supermarket chain, hosted a Canadian Beef Festival across all 17 Fuji Mart locations in Hanoi, Vietnam, from May to July 2025. This promotion marked the first time Canadian beef products have been distributed in this retail chain, greatly expanding its reach to Vietnamese consumers. The festival featured a range of popular activities, including Canadian beef tasting sessions and promotional programs, offered both online and in-store. A key highlight was the participation of well-known social media influencers who promoted Canadian beef across their social media channels. This approach generated widespread interest among Hanoi residents, with over 240,000 interactions across various social media platforms. More than 1,000 shoppers participated in-store, and the estimated volume of beef sold was approximately 1,200 kilograms. Canada Beef at Cebu Food and Wine Festival CBII Taiwan/Southeast Asia/Hong Kong/Macao participated in the Cebu Food and Wine Festival on June 14 at J-Park Island Resort in Mactan, Cebu. Ahead of the event, a chef from the Philippine Le Cordon Bleu led a special masterclass, preparing Canadian AAA rib eye. The festival drew an audience of hoteliers, chefs, food and beverage professionals, and was attended by Department of Tourism Secretary, the Hon. Ma. Esperanza Christina Garcia Frasco. Guests had the opportunity to taste Canadian AAA rib eye, reinforcing Canada Beef’s commitment to expanding its reach and bringing exceptional Canadian beef to more regions in the Philippines. Canada Beef at Taipei Food Show Expo CBII Taiwan/Southeast Asia/Hong Kong/Macao, in collaboration with a local Taiwanese importer, showcased premium Canadian beef in the Taipei International Food Show in June. The Canada Beef booth featured daily demonstrations and tastings attracting over 300 visitors. The four-day event created the opportunity for meaningful business discussions between the import partner and potential buyers in Taiwan. Back to main page PHAM NHU (KATIE) Marketing Manager, Vietnam DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia

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