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With a focus on summer, Consumer Marketing launched a ‘Six-Week Summer Sprint’ portion of the new year-long campaign, Pick the beef with the leaf. The Summer Sprint, which features new resources and multimedia outreach celebrating Canadian beef producers and Canadian beef,started on June 24 and continues right up to Food Day Canada on August 3. Read More
Yakiniku Luigi is a trendy, modern Japanese-style barbecue (BBQ) restaurant with 10 locations throughout the northern Taiwan area. Read More	In-store sampling events are one of Canada Beef International Institute (CBII) Japan’s key tactics to raise consumer awareness of Canadian beef and enhance beef sales. Read More
Canada Beef collaborated with H-E-B supermarkets in a strategic Father's Day campaign to promote Canadian rib eye in Mexico. H-E-B is a leading chain with approximately 70 stores across Mexico and over 400 stores in the United States. Read More

Canada Beef has been very active promoting Canadian beef through a range of events and incoming and outgoing missions. Read More

Canada Beef deploys many initiatives to encourage beef consumption. Read More

Canada Beef’s social platforms support consumer marketing efforts by building brand loyalty through sharing beef facts and nutrition information and engaging content on raising cattle and beef production in the Canadian context. Read More
Pri-Med is an annual medical education conference and trade show organized for primary care health practitioners. Read More	The Canadian Beef Centre of Excellence (CBCE) participated in the Culinary Federation (CF) National Conference held in Edmonton, Alberta, May 26-30, 2024. Read More
Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More
Barbecue season is in full swing, and Beef Brisket is currently trending on Pinterest. Check out the link to the Gateway.	Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved.