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Yakiniku Luigi: Modern Japanese BBQ Experience
Yakiniku Luigi is a trendy, modern Japanese-style barbecue (BBQ) restaurant with 10 locations throughout the northern Taiwan area. The menu focuses on delicious Japanese Wagyu beef (about 90%), complemented by a selection of pork items.

Canada Beef International Institute (CBII) Taiwan collaborated with Yakiniku Luigi on a three-month-long Canadian beef promotion. The promotion introduced Canadian AAA top blade steak, served with three secret sauces created by the restaurant’s in-house chef. Recognizing the influence of YouTubers and social media influencers, CBII Taiwan included a collaboration with well-known YouTube and Instagram influencers to promote the restaurant and its Canadian beef menu.

The promotion garnered 20,000 likes on Instagram and 42,000 video views on YouTube during the first two weeks.




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PHAM THI QUYNH NHU (KATIE)
Marketing Manager, Taiwan/Southeast Asia
DEANA KAO
Director, Market Development, Taiwan/Southeast Asia

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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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