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 Meet Canada Beef’s YouTube channel, Love CDN Beef Canada Beef’s social platforms support consumer marketing efforts by building brand loyalty through sharing beef facts and nutrition information and engaging content on raising cattle and beef production in the Canadian context. The Love CDN Beef YouTube video channel is a good example of how Canada Beef uses various social platforms to reach specific audiences in the medium they love best. YouTube had 2.7 billion active users worldwide in 2023, second only to Facebook in terms of most popular social app. Globally, the video platform is a fan favourite with broad appeal. Gen Z (people born between 1997 and 2012, or 12-27 years old) are known to use YouTube to find information on food and entertainment. Love CDN Beef serves both by delivering entertaining information about everyone’s favourite food – beef – in a way that appeals to the channel’s 18,400 subscribers. Canada Beef videos on Love CDN Beef reported more than 564,000 views from January to May 2024 alone – compared with 597,000 video views for fiscal 2023-2024.  Knowing your audience is Canada Beef’s secret sauce to connect and grow its viewer base on Love CDN Beef (62% of the audience is male and 37.7% is female). Mouthwatering beef dishes featured in an enticing video short called Sizzle Food recently hit the right tasting notes with viewers, propelling the clip to top-performing video status with 175,000 views. Food-themed influencer video shorts shot in different formats also help to keep viewers engaged. The video Dumpling Short, from the World Cuisine section, shows viewers how to assemble and prepare sumptuous Korean-inspired Pan-Fried Beef Bulgogi Dumplings.   This recipe for Big-Mac Style Smash Burgers created by influencers based on a recent TikTok trend received over 7,000 views in a single day, with both vertically filmed videos achieving more than 15,000 views combined. Those yearning for online recipe content designed for one to two people can look to Canada Beef’s Weeknight Dinner for Two ideas. The consumer marketing team created 12 quick and delicious recipes perfect for weeknight dinners to combat indecision and low energy. The recipes can be for one person with leftovers or for two. The recipes are supported by fun, fast-paced, hands-only format videos available on YouTube and social media platforms. Check out the Weeknight Dinner for Two playlist here. Finally, viewers can continue to feel good about enjoying their food affair with beef by knowing it is sustainably produced. Our YouTube Channel audience can learn more about raising beef under the Beef Sustainability playlist with over 33 videos here. There is a dedicated French playlist as well linked here. Subscribe to Canada Beef’s YouTube Channel here and stay tuned for more great streaming. By Gina Teel, Director, Stakeholder Communications Back to main page MICHELE McADOO Executive Director, Digital Marketing |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved. |
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