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 Canada Beef has been very active promoting Canadian beef through a range of events and incoming and outgoing missions. At the Canadian Meat Council’s recent Beef and Veal meeting, Canada Beef President Eric Bienvenue took in a presentation from Guisela Godinez Sazo, Ambassador, Embassy of Guatemala in Canada, and Julio Eduardo Orozco Perez, Vice Minister of Foreign Affairs, about the country and its appetite for Canadian protein. Guatemala is an emerging market in Latin America; Canada secured access for Canadian exports of beef, pork, and poultry in April 2023. Bienvenue met with the Ambassador and Perez to promote Canadian beef and chatted briefly with Canada’s Agriculture and Agri-Food Minister Lawrence MacAulay about opportunities for Canadian beef.   Bienvenue accepted an invitation from Calvin Vaags and his family to visit their operation, True North Foods, near Carman, Manitoba, and find ways to collaborate to enhance beef demand in Canada and abroad. Bienvenue and Canada Beef Vice President, Export Market Development, Albert Eringfeld, visited the state-of-the-art facility. True North, Manitoba’s only federally certified ruminant processing facility, is certified by the United States Department of Agriculture to export meat products to the U.S. and is also certified to export meat products to the European Union. According to True North’s website, additional certifications are being explored. Vaags is a long-time beef cattle producer and former owner of a provincially certified processing facility. True North is one aspect of the family business. Canada Beef visited Clover Spring Farms, the Vaags’ third-generation family farm, near Dugald, MB., and Carvers, a retail butcher shop in Winnipeg that has recently expanded to have a distribution centre for its e-commerce business. Bienvenue returned to Manitoba cattle country in June to participate in brandings at beef producer Tyler Fulton’s Tyton Farm Ltd. operation near Birtle and Tom Teichroeb’s A8 ranch near Langruth. Bienvenue appreciates the ability to participate in routine and traditional beef cattle production chores as it provides him with valued insight into the perspectives of Canada’s beef producers and their commitment to the land and animals as they raise delicious Canadian beef for the world. By Gina Teel, Director, Stakeholder Communications Back to main page GINA TEEL Director, Stakeholder Communications

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved.