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Agriculture and Agri-Food Canada Minister Marie-Claude Bibeau recently announced an investment of up to $3.6 million to “ensure the beef industry has the necessary resources to seize new export opportunities to remain competitive and continue to be a sustainable driver of economic growth.” Read More

Canada Beef participated in the Expo ANTAD & Alimentaria México 2022 in Guadalajara May 17-19. Read More

Canada Beef International Institute (CBII) China partnered with the Consulate General of Canada in Chongqing for the Canada Menu Promotion. Read More

Canada Beef's Export Market Development (EMD) program provides cost-shared funding support for eligible Canadian beef-representative company activities. Canada Beef International Institute (CBII) Japan recently initiated two projects with in-market partners. Read More

Canada Beef was honoured to receive a visit from the Ambassador of Canada to Japan Mr. Ian McKay. The visit took place May 12, 2022, at Canada Beef’s Calgary office. Read More

Since the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) came into effect, Canadian beef exports have increased 27% in volume, up 108,000 tonnes, and increased 62% in value, up $1.7 billion. Read More

The consumer marketing team first introduced readers to the #MyCanadianBeef campaign in the January issue of Canada Beef Performs. The consumer campaign, which concluded earlier this year, focused on a digital-first approach and used Canadian advocates who shared their authentic beef stories and experiences to instill a sense of pride in Canadian beef. Read More

Canada Beef recently partnered with the Liquor Control Board of Ontario (LCBO) to feature a full-page advertorial in the Spring edition of the LCBO Food & Drink Magazine. Read More

The Canadian Beef Centre of Excellence (CBCE) team provides merchandising solutions for retail and foodservice operators to capitalize on large carcass sizes and elevate carcass value for Canadian beef producers. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

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