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 Canadian beef available from a vending machine Canada Beef's Export Market Development (EMD) program provides cost-shared funding support for eligible Canadian beef-representative company activities. Canada Beef International Institute (CBII) Japan recently initiated two projects with in-market partners.  You might not expect to find beef in a vending machine but Canadian beef distributor Foods-i recently made frozen roast beef available from a vending machine located next to the Mazda Zoom-Zoom baseball stadium in Hiroshima.The Canadian beef is cooked, then frozen and is available in a 150g piece. It comes complete with instructions on how to heat, slice and serve the roast beef. The vending machine features ten photos showcasing the delicious meal you can enjoy with this frozen beef. The vending machine also features signage advertising the Foods-i online shopping network which offers Canadian beef. This novel shopping experience in a high-traffic location offers the chance to highlight their online Canadian beef offerings. Sales of Canadian beef at Foods-i recently topped CAD$2 million; and their goal is to increase those sales by CAD$1 million within the year through their online platforms. Canada Beef Sukiyaki lunch box An EMD program developed between the Alberta Japan Office and CBII Japan’s in-market partner provided support for the second edition of the Canada Beef Sukiyaki lunch box promotion at 1,200 Seicomart convenience store locations in Japan.  The promotion featured extensive point-of-sale materials with 3,500 pop-up banners, 3,800 posters, 1.6 million flyers and 180,000 labels distributed to all 1,200 stores from March to May 2022. Digital signage was also displayed at the cash register and on the walls of the stores.CBII and Seicomart produced co-branded labels for the lunch boxes featuring information about the Canadian Beef Advantage to educate buyers about the Canadian beef used in the Sukiyaki lunch box.  Popular Japanese singer Rihwa helped to bring further attention to this promotion through her social media channels. https://www.instagram.com/reel/CcHUwzKvtPr/?utm_source=ig_web_copy_link Over 180,000 Sukiyaki lunch boxes featuring Canadian beef were sold during the promotional period. Japan COVID-19 Update The Japanese government relaxed group dining guidelines despite fears of a rebound in COVID-19 cases. Travellers wearing masks crowded train stations and airports across Japan during the Golden Week holiday period between April 28 and May 8—the first time there wasn’t a pandemic state of emergency in three years. Japan’s total beef import volumes in Mach were 41,299 tonnes, down 24% year-over-year (YOY) and imports from Canada were 2,702 tonnes, down 52% YOY. Supply chain disruption and increased prices affected demand for Canadian beef. South Korea COVID-19 Update The government has lifted most social distancing rules, except for the requirement to wear face masks indoors. Facilities such as retail stores and restaurants can now stay open without limits on operating hours, while private gatherings and large-scale events, including weddings can now be held without attendance caps. The daily number of infections has declined to 20,000-50,000 from the peak of 620,000. Korea’s total beef imports in 2022 (January-April quarantine statistics) were 149,847 tonnes, up 6.9% YOY, and imports from Canada were 7,143 tonnes, up 82.3% YOY. Canadian ribs and blade/clod were the leading exporting cuts, representing 46% and 34% of the total volume, respectively. Back to main page  Japan Team Yuko Onizawa, Ichiro Kiyotomi, Takako Toyama |
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