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 Agriculture and Agri-Food Canada Minister Marie-Claude Bibeau recently announced an investment of up to $3.6 million to “ensure the beef industry has the necessary resources to seize new export opportunities to remain competitive and continue to be a sustainable driver of economic growth.” Canada Beef will utilize the $3.6 million in eligible funds from the AgriMarketing Program, under the Canadian Agricultural Partnership (CAP), to promote Canadian beef and veal exports globally and to enhance awareness of the value proposition created by farmers and other participants within the beef and cattle supply chain. The two-year, non-refundable CAP contribution will fund the development and deployment of global resources and activities to support market development programs for Canadian beef in international markets. The Canadian Beef Global Market Development and Promotion project contains strategies and tactics to support growth and competitive position in 19 new and existing export markets identified in the 2021-2022 and 2022-2023 fiscal periods. Canada Beef President Michael Young said the ability to partner with the Government of Canada to deliver important programs is crucial to Canada’s beef industry, especially at a time when the pandemic and world events contribute to an ever-evolving marketplace. “Government-industry development funding that Canada’s cattle producers are able to leverage with their own national check-off investment is important to position the industry for growth and success in international markets,” he said. To read Canada Beef’s full news release, click here. Back to main page

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