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As part of the 11th Annual International Meat Secretariat (IMS) Marketing Committee conference held in late April, thirteen contributing country members produced and presented 10-minute videos of their recent key marketing initiatives. The goal was to share learnings and generate discussion on the challenges of marketing red meat across a number of global markets. Read More



Radio broadcast has adapted to the internet age and one of the most successful adaptations is the podcast. Read More


As the leading Food & Beverage tradeshow in Japan and Asia, Foodex Japan provides business expansion opportunities for food & beverage suppliers. Read More



Canada Beef Taiwan together with the Canadian Trade Office in Taipei partnered with five-star hotel Shangri-La Hotel Taipei to present a “Canadian Food Festival” for the full month of March at the Shangri-La Hotel newly renovated buffet restaurant Café at Far Eastern. Read More



Over the past year, the Canadian Beef Centre of Excellence has transformed its culinary theatre and meat fabrication facility into a multi-media studio space aimed at supporting trade and consumer marketing efforts. Read More


Following the successful introduction of Canadian beef into COSTCO Spain stores in late 2020, Canada Beef agreed to provide additional support for a series of promotions beginning in March 2021. Read More



Canada Beef’s RoundUp App has been redesigned and refreshed and is ready for download on Apple iOS or Google Play. Watch a YouTube video to learn more about the RoundUp App. Read More



Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More



As reported back in the November 2020 newsletter email marketing is still a winner. Read More


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