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 TAIWAN Canada Beef at Shangri-La Hotel Taipei Canada Beef Taiwan together with the Canadian Trade Office in Taipei partnered with five-star hotel Shangri-La Hotel Taipei to present a “Canadian Food Festival” for the full month of March at the Shangri-La Hotel newly renovated buffet restaurant Café at Far Eastern. The menu designed by the hotel executive chef included AAA Canadian rib eye, short rib, tenderloin and featured Canadian lobster and foie gras.   During the March promotion, guests can enjoy delicious Canadian beef dishes such as the Classic Beef Wellington using AAA Canadian tenderloin, roasted honey mustard rubs on Canadian ribeye, Canadian short rib cooked two different ways and Canadian beef soup with lentils. A press launch was held with 50 food media including TV, print and food influencers. This collaboration provides hotel guests with a great dining experience with high-quality Canadian beef, increasing the awareness and understanding of the Canadian Beef brand.  COVID 19 Update The epidemic in Taiwan is well-controlled, with no local cases since January 2021. The economy has responded positively with the Taiwan stock market reaching a historically high level—this means that not only local Taiwanese are optimistic, but also foreign investors are also reacting positively to the Taiwan economic and market growth. Taiwan started vaccinating medical workers in March 2021 and from April 21, the general public can make an appointment to get vaccinated (at their own expense). The Philippines is the hardest hit in the COVID epidemic in the South East Asia region with daily confirmed cases reaching 10,000 cases and hundreds of deaths. Even with high daily confirmed numbers, the Philippine government eased the restriction level in a few major cities including Metro Manila to the second-highest community quarantine from April 12 to April 30. The Philippine government announced on April 16 that soon they will start vaccinating frontline workers in key industries, including supermarkets, food and medicine manufacturers, banks, utilities and tourism, teachers, government workers. Vietnam and Indonesia continue to increase the number of Covid-19 vaccine participants. CHINA UPDATE Canada Beef & EFUN Culinary School professional class Canada Beef International Institute (CBII) China has partnered with EFUN Culinary School to launch a 2-day Canadian beef professional class (ProClass) program in Shanghai. This class provides beef cutting and cooking training for professional chefs to enhance the use of Canadian beef in the China market. The program launched on December 2, 2020, and the ProClass is scheduled to be held monthly.  A total of four training sessions took place between December and March with a total attendance of 58 professional chefs and 6 traders. Canadian beef cuts like chuck eye roll, sirloin, ribeye, tenderloin, flat iron, outside skirt and tri-tip were introduced through beef fabrication. Also shown were classic steak restaurant grill menu concepts, high-profit beef dish items R&D, barbecue menu R&D with four training topics. The program was also appreciated by the Canadian beef traders, who noted that the training helped them better understand Canadian beef’s selling points and assisted them in introducing the products to foodservice customers.   COVID-19 updates China's economic growth in the first quarter of the year hit a record 18.3 % as recovery in domestic demand picked up steam thanks to the containment of Covid-19. Retail sales grew 34.2% year-on-year in March, up from 33.8% in the January-February period. Offline consumption activities rebounded in March, as the catering sector revenue posted positive growth compared with the same period in 2019, the first time since the COVID-19 outbreak. In Hong Kong, the government has loosened the social distancing policy in step with the pandemic situation being under control. Catering sales have slightly recovered thanks to the restriction on foodservice being further reduced. However, with the lack of tourism and the restriction impact, the recovery of foodservice sales is still challenging. Back to main page  China and SE Asia team Angie Xu, Deana Keo, Iris Sung and Rachel Zhange |
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