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 The Canada Beef team wishes you all the best in 2025. Why not start the New Year on the right note by completing the Canada Beef Performs feedback survey? All eligible entries submitted have a chance to win one of 10 - $100 prepaid credit cards. Read More |
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  Canada Beef’s Export Market Development Program (EMD) and the Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong office organized three buyer missions to Alberta in November. Read More |
  In collaboration with a major foodservice distributor in Mexico, Canada Beef participated in the culinary experience Taco Méndez. Read More |
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  Canada Beef International Institute (CBII) Japan recently supported a successful in-store sampling promotion at Don Quijote supermarket, one of the largest retail groups in Japan. Following the sampling event, CBII partnered with the supermarket chain to produce a cooking class in Sapporo, Hokkaido, the northernmost prefecture in Japan. The December 8, 2024, event included 30 parent-child pairs (60 people) invited from Don Quijote's customer base. Read More |
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  For the third consecutive year, Canada Beef partnered with Alberta Beef Producers (ABP) to bring influencer and Pit Master Mel Chmilar Jr. and his popular Darkside of the Grill demonstrations to Farmfair International. Read More |
  Canada Beef participated in the Team Canada Trade Mission (TCTM) to Indonesia and the Philippines led by Minister of Export Promotion, International Trade and Economic Development, Mary Ng, December 1-6, 2024. Read More |
 In support of the World Iron Awareness Week (WIAW) campaign in October (and featured in the December issue of Canada Beef Performs), Canada Beef’s Consumer Marketing team launched a recipe contest that challenged consumers to submit a favourite liver recipe, with a goal to encourage consumer engagement beyond sharing facts and figures about the importance of iron. Read More |
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  Canada Beef and Saskatchewan Cattlemen’s Association (SCA) partnered on a Canadian beef cooking stage at this year’s Agribition. Read More |
  Canada Beef’s Health and Nutrition team participated with a booth at the Diabetes Canada conference on November 21 and 22, 2024, in Halifax, Nova Scotia. Read More |
 The Canadian Beef Centre of Excellence (CBCE) created four new videos to communicate its capabilities, which are aligned with the CBCE’s four operational pillars. Read More |
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 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved. |
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