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Canadian Beef International Institute (CBII) Japan partnered with Symphony, one of Japan’s most popular dinner cruise ships, to promote Canadian beef on their menu during the Canadian Beef Fair promotion from October 2024 to March 2025. Read More


Canada Beef International Institute (CBII) Taiwan, Southeast Asia and Hong Kong offices joined forces with a Canadian beef supply partner and major import client in Vietnam to present a Canadian beef restaurant workshop. Read More





The Canada Beef Mexico / Latin America team (LATAM) travelled to Colombia from October 16 to 23, 2024, to support the local market’s understanding of Canadian beef cuts. Read More


The Canada Beef team was pleased to participate in the Quebec Beef Industry Conference (CIBQ) in Lévis, Quebec, on November 19. Read More

Canada Beef hosted a booth at the Royal Agricultural Winter Fair at Toronto's Exhibition Place from November 1-10, 2024. Celebrating its 102nd year, the event showcases Canada's best foods, livestock, and horsemanship to over 300,000 people annually. Read More



Demand-building seminars are an important market development tactic undertaken by Canada Beef in targeted export markets to promote the Canadian Beef Advantage. Read More



The partnership between Taste Canada and Canada Beef continues to be a powerful example of fostering growth and educational enrichment within the Canadian culinary community. Read More


Burger It Forward, a giveback initiative created by Canada’s beef farmers and ranchers, is gearing up for a three-peat in 2025. With the 2025 campaign set to launch to on February 1, Burger It Forward organizers are more determined than ever to achieve a record number of participating restaurants before the recruitment drive winds down later this month. Read More

Global scientists and experts gathered at Colorado State University (CSU) to present and discuss the current state of research and application for critical topics associated with the role of meat and livestock in society. Read More


For the third year, Canada Beef supported World Iron Awareness Week (WIAW), a global initiative created in New Zealand. Read More


Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

The Canadian Beef Centre of Excellence (CBCE) collaborates with Canada Beef’s Export Market Development (EMD) team to provide product familiarization workshops to partners visiting Canada on inbound trade missions. Read More


Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More


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Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef.

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