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 Burger it Forward back for third year Burger It Forward, a giveback initiative created by Canada’s beef farmers and ranchers, is gearing up for a three-peat in 2025. With the 2025 campaign set to launch to on February 1, Burger It Forward organizers are more determined than ever to achieve a record number of participating restaurants before the recruitment drive winds down later this month. The goal is to surpass the 199 participating restaurant-mark achieved in 2024. As this newsletter went to press, 203 restaurants across the country have signed up for the 2025 promotion. This final push follows a busy restaurant recruitment outreach effort this fall that involved all 2024 restaurant partners and more than 435 new restaurants. The Burger it Forward campaign strives to support community restaurants and Canadian ground beef supply, while raising funds for food banks at local, regional and national levels. The 2024 campaign raised more than $67,000 for food banks and sold more than 59,000 burgers at 199 participating restaurants across Canada. There is still time to sign up but interested parties need to act quickly. Restaurants can learn more about the campaign and sign up at burgeritforward.ca, and readers can ask their favourite local burger joint to get on board and help their local community. Readers can also send their favourite restaurants to Joyce Parslow, Canada Beef’s Executive Director of Consumer Marketing, and she will contact the restaurant about participation in the Burger it Forward campaign. By Gina Teel, Director Stakeholder Communications Back to main page JOYCE PARSLOW Executive Director, Consumer Marketing

CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca	You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? UNSUBSCRIBE. Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2024 Canada Beef. All rights reserved.