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 The Canada Beef team was pleased to reconnect with about 400 producers and industry stakeholders at the Canadian Beef Industry Conference (CBIC) in Winnipeg, Manitoba. The August event and trade show provided Canada Beef with an ideal setting to showcase some of the quality work undertaken on behalf of Canadian beef producers to market and promote their product to consumers worldwide. Read More |
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  Canada Beef’s 2025-2026 annual report overview video debuted at the Canadian Beef Check-Off Agency (Agency) Annual General Meeting in Winnipeg, Manitoba, in August. Read More |
  Fuel Them Well is a practical guide for parents looking to nourish growing kids and teens with simple, balanced meals and snacks. Read More |
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 During the COVID period, Canada Beef had the opportunity to invest in new content creation, including recipes, photography, and video produced at the Canadian Beef Centre of Excellence. These resources were combined with a wealth of existing materials to create the Beef Information Database (BID). This database provided a systematic way to organize information, making it highly accessible for use by mobile apps, websites, and other digital platforms. Read More |
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  This summer, Canada Beef is partnering with Napoleon Barbecue Europe to showcase premium Canadian beef to barbecue and grilling enthusiasts across Europe. Read More |
  Canada Beef International Institute (CBII) Japan facilitated a tour of the Canadian beef industry in eastern and central Canada for several media representatives from Japan. Read More |
  The Canadian beef workshop at Ho Chi Minh City University of Technology (HUTECH) brought together 35 students and lecturers for an intensive, hands-on learning experience. Canada Beef and HUTECH’s Faculty of Tourism and Hospitality Management collaborated on the initiative, featuring expert instruction from Chef Tran Le Thanh Thien. Read More |
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  Canada Beef International Institute (CBII) Korea supported the 2026 Canada Day Celebration, held July 2 at Banyan Tree Club and Spa Seoul. Read More |
  On July 2, the Canada Beef Latin America and Mexico Office (LATAM) together with the Consulate of Canada in Monterrey and the Canadian Chamber of Commerce organized a Canada Day celebration in Monterrey. Read More |
  Andrea Stroeve-Sawa is proud to be a fourth-generation farmer at the family cattle operation founded by her great-grandfather, Albert Green, in the early 1900s. As the first woman in the family lineage to manage Shipwheel Cattle Feeders Ltd. near Taber, Alberta, she is as open to embracing change as her forebear, who left Sweden on a tall ship in search of a better life. This journey eventually led him to the southern region of the province. Read More |
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  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
  Canada Beef recognizes that physicians and other front-line healthcare professionals are among the most trusted and influential sources of health information for consumers, especially when individuals are managing a specific health condition. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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  Back-to-school with beef! Try this easy weeknight recipe for air fryer crispy steak fingers and dip. Check out other lunch and dinner ideas for busy school days here. |
 Check out beef recipes inspired by global favourites, street-food energy, and family traditions. Visit the refreshed Around the World with Beef webpage for new recipes with big flavour. |
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You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. CONTACT US [email protected] canadabeef.ca © 2026 Canada Beef. All rights reserved. 
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