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 Canadian beef workshop inspires Vietnam’s next generation of culinary talent The Canadian beef workshop at Ho Chi Minh City University of Technology (HUTECH) brought together 35 students and lecturers for an intensive, hands-on learning experience. Canada Beef and HUTECH’s Faculty of Tourism and Hospitality Management collaborated on the initiative, featuring expert instruction from Chef Tran Le Thanh Thien. Participants enjoyed a full schedule that included an expert training session on Canadian beef, followed by a live butchery and cooking demonstration led by Chef Thanh Thien. Students gained practical insights into selecting, fabricating, and preparing Canadian beef cuts, then put them into practice during a competitive cooking challenge. The program concluded with judging, plating presentations, and an award ceremony recognizing student creativity and technical execution.  The event successfully bridged academic theory and real-world industry application, giving the 35 participants direct access to internationally recognized high-quality Canadian beef. It also expanded brand recognition of Canadian beef among Vietnam's next generation of culinary talent, with the workshop generating over 10,500 views and nearly 900 interactions across official and partner social channels. Canada Beef at WOFEX Philippines trade show 2026 Canada Beef participated in WOFEX 2026 in Manila from July 29-August 1. Activities kicked off on July 28 with the Canadian Meats Program and Canadian Flavours of Summer Reception, organized by the Embassy of Canada in the Philippines and supported by Canada Beef. The event brought together Canadian suppliers and local industry partners for meetings, networking, and market discussions. Canadian beef was prominently featured during the reception in several dishes served throughout the evening. From July 29-August 1, Canada Beef hosted a booth at WOFEX with two local importer partners, showcasing Canadian beef products and offering daily tastings to trade visitors and consumers. Exhibition highlights included a live demonstration by Chef Sau del Rosario, a cooking demo by Chef Joseph Gomez, and participation in the True North Cook-Off, a competition featuring Canadian beef and pork. These activities strengthened industry relationships, boosted product exposure, and created new opportunities to engage chefs, buyers, distributors, foodservice operators, culinary students, and other visitors.   Back to main page  DEANA KAO Director, Market Development, Taiwan/Southeast Asia/Hong Kong  PHAM NHU (KATIE) Marketing Manager, Vietnam  SAMANTHA MUTUC Marketing Manager, Philippines and Indonesia |
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