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Canada Beef debuts annual report overview video to receptive audience
Canada Beef’s 2025-2026 annual report overview video debuted at the Canadian Beef Check-Off Agency (Agency) Annual General Meeting in Winnipeg, Manitoba, in August. Introduced by Canada Beef President Eric Bienvenue as part of his formal report to the Agency, the short video earned impromptu, enthusiastic applause from beef producers and industry stakeholders at the annual meeting. It generated many positive comments about its emotional impact on producers.

The video, available in English, highlights key achievements in the 2025-2026 fiscal year. It follows the release of Canada Beef’s formal and comprehensive annual report covering the same fiscal period. The annual report video is available on Canada Beef’s YouTube channel and via links on the Stakeholder page of Canada Beef’s website. The video will also be shared with beef producer organizations across the country for redistribution to their members.

Canada Beef’s full Annual Report 2025-2026 is available online in a variety of digital formats (English and French PDF). Be sure to take a look at the work undertaken in 2025-2026 that helped support the outstanding results for beef market share, per capita consumption, and retail beef demand in the domestic market, as well as the record export value achieved internationally.

Watch the video here.

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GINA TEEL
Director, Stakeholder Communications

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Editorial contributor and oversight provided by Gina Teel, Director,
Stakeholder Communications, Canada Beef.

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