View in browser

Pandemic recovery planning was a key focus of Canada Beef’s virtual presentation to the Canadian Beef Check-Off Agency Town Hall on August 10. Canada Beef President Michael Young provided a brief recap of external factors and lingering issues as well as key indicators of beef’s resiliency from domestic and global consumption and market performance perspectives. Read More

The impacts of drought 2021 on the retail price of beef is a topic of interest for media lately. Read More

Virtual food experiences continue to be an excellent way to stay connected with target audiences, especially now that cooking classes have become so popular—including online and livestream events. Read More

Canada Beef’s Consumer Marketing and Digital Marketing teams have partnered with Furlani Foods, Canada’s garlic bread category leader, to launch a recipe promotional program that honours the delicious and time-honoured flavour pairing of beef and garlic. Read More

Hotelex is one of the biggest international exhibitions in the world dedicated to hospitality equipment, products and services. Read More

The Korean economy has seen a modest recovery amid improving consumer confidence and robust exports. Read More

Canada Beef continues to develop solutions to increase category growth and profitability. The Channel Marketing team recently launched two new demand-building resources for retail meat departments—the Fresh Canadian Beef Grilling Guide and Fresh Canadian Beef Barbecue Guide. Read More

Video and photography editing have become a major component of the work done by the Canadian Beef Centre of Excellence (CBCE). Read More

The Canadian Beef Advisors consist of elected leaders and staff representation of the seven national beef organizations responsible for policy, marketing, research and sustainability. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
You’re receiving this newsletter because you’ve subscribed to
Canada Beef Performs. No longer interested? UNSUBSCRIBE.

Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE

Comments? Email our editor at

© 2021 Canada Beef. All rights reserved.