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 Canadian Beef and FURLANI® garlic toast—the perfect pairing Canada Beef’s Consumer Marketing and Digital Marketing teams have partnered with Furlani Foods, Canada’s garlic bread category leader, to launch a recipe promotional program that honours the delicious and time-honoured flavour pairing of beef and garlic. The partnership between Canada Beef and Furlani Foods is a natural fit and provides consumers with recipes that showcase the well-loved pairing of FURLANI® garlic toast and Canadian beef on the grill. The goal of the partnership is to ensure top-of-mind awareness among Canadians of FURLANI® garlic Texas toast and garlic bread paired with Canadian beef during the summer and fall grilling season. This first collaboration between Furlani Foods and Canada Beef will leverage each partner’s digital communication and social media channels to create memorable and mouth-watering eating experiences for Canadians. The recipes will be highlighted on the partners’ websites, Instagram, Facebook, Pinterest and Twitter, influencer marketing, as well as in Canada Beef’s Make it Beef newsletter and FURLANI® branded newsletters.  The partnership was also promoted to retailers in a custom e-blast sent to Canadian Grocer magazine subscribers on August 17. The first recipe launched this summer and is available online—the Knife & Fork Flank Steak Sandwich.  There will be three additional recipes launched over the next few months including Garlic-Laced Beef Meatballs with Spaghetti & Simple Pantry Sauce; Garlic Lovers Cheese-Steak Sub Sandwich; and Beef Mini Meatloaves with Veggie Pizza Sauce. Canada Beef’s 40,000 Make it Beef Club members will receive an exclusive coupon for savings on FURLANI® products in the October issue of the Make it Beef newsletter. “We feel great about helping meal makers prepare family-friendly recipes that bring smiles around the dinner table,” said Jackie Brenkel, head of marketing, Furlani Foods. Joyce Parslow, executive director, consumer marketing, Canada Beef, agreed. “It’s such a natural fit to pair Furlani garlic bread products with Canadian beef in the summer and the fall/winter season – and anytime, really,” she said, “It’s a classic pairing.” FURLANI® and Canadian Beef are both proudly Canadian foods available in grocery stores nationwide. For more information on this promotion, visit canadabeef.ca/canada-beef-and-furlani. Back to main page  JOYCE PARSLOW Executive Director, Consumer Marketing  MICHELE McADOO Executive Director, Digital Marketing |
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