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 Seoul Food & Hotel Show 2021 The Korean economy has seen a modest recovery amid improving consumer confidence and robust exports. South Korea is Canada's sixth-largest beef export destination and exports have almost doubled in volume in 2021 compared to the same period in 2020. Canada Beef International Institute (CBII) exhibited at the Seoul Food & Hotel Show in South Korea July 27 – 30 to promote Canadian beef. This was the first time since 2018 CBII participated in this show. CBII secured two booths (18 square meters) to display Canadian beef products, distribute product samples and engage with buyers. Over 12,000 buyers visited the show over the four days.   Given that South Korea is closed to most foreign travellers due to COVID-19, the event was smaller in scale and attendance. However, the smaller exhibition allowed prospective customers to spend more time learning about the attributes of Canadian beef with a newly designed booth that highlights food safety, the farm-to-table quality system and the global services offered by Canada Beef.  Over 2,000 buyers visited the CBII booth and 100 promising leads were generated from these connections. Japan COVID-19 update As the number of COVID-19 new cases increase in the Tokyo area with the spread of the Delta variant, the Japanese government announced a fourth coronavirus state of emergency for the capital starting on August 1 and covering the duration of the Tokyo Olympics. The Japan Supermarket Association announced that grocery sales in June were about the same as last year but up 6.2% compared to the same period in 2019 (pre-pandemic). Sales of meat and poultry products were down 1.5% year-over-year (YOY) but up 7.1% compared with the same period in 2019. Japan’s total beef import volumes in June were 60,700 tonnes, up 6% YOY. Imports from Canada reached 5,030 tonnes, up 55% YOY. Canadian beef has a market share of 8.1% year-to-date to the end of June, which was up 2% YOY. South Korea COVID-19 update The fourth wave of the COVID-19 pandemic is likely to put the brakes on the country’s economic recovery. Under Level 4 rules—the toughest social distancing rules—private gatherings of more than two people are banned after 6 p.m. and gatherings of over four people are prohibited before 6 p.m. The 10 p.m. curfew on restaurants remains in effect. The demand for beef from restaurants in the metropolitan and popular tourist areas plummeted from the beginning of August. However, demand for imported beef from the Home Meal Replacement (HMR) sector and online channels has been stable. Sales of imported beef ribs are expected to rise due to an increase in the demand for gift sets for the Korean thanksgiving Chuseok holidays on September 20-22. As of the end of July, Korea’s total beef imports (quarantine statistics) were 255,500 tonnes, up 6.6% YOY, and imports from Canada were 5,880 tonnes, up 71% YOY, including 3,950 tonnes of frozen ribs, 970 tonnes of frozen blade/clod, 720 tonnes of frozen chuck roll, and 110 tonnes of chilled ribs. Canadian beef’s market share reached 2.3% in July. Back to main page  Japan Team Yuko Onizawa, Ichiro Kiyotomi, Takako Toyama |
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