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 Canada Beef has responded to Health Canada’s proposed regulations amendment to how protein content claims are assessed in Canada by pointing to the benefits of a newer protein quality assessment method that produces more reliable results than the method currently under consideration. Read More |
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  Trade shows continue to play an important role in the food industry’s marketing efforts. Canada Beef International Institute (CBII) Japan recently participated in two major trade shows. Read More |
  Canada Beef International Institute (CBII)Taiwan/Southeast Asia office partnered with two Canadian beef importers/distributors to promote Canadian beef at well-known retail stores prior to the 2024 Lunar New Year. Read More |
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  In February, an introductory mission to Asia took place as part of Incoming President Eric Bienvenue’s ongoing orientation to Canada Beef. The 12-day mission included stops in the four countries that are the largest export destinations for Canadian beef in Asia—Japan, South Korea, Vietnam, and Hong Kong. Read More |
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  Veal Farmers of Ontario (VFO) recently announced this year’s VFO Board of Director’s Award winner. Michael Young, outgoing President of Canada Beef, was recognized for his many contributions to the Canadian red meat industry and specifically for his support of the Ontario veal sector. From L-R: Vice Chair Dylan Yantzi, Michael Young, Chair Phil Kroesbergen. Photo credit: VFO |
  Outgoing Canada Beef President Michael Young participated in his final Market Development and Promotion Committee (MDPC) meeting in Mississauga on March 27, before officially retiring from his role the next day. Read More |
 The consumer marketing team identified that there was limited recipe content online that was designed for one to two people. To meet this need, the team created 12 recipes that became part of an overall campaign called Weeknight Dinner for Two. Read More |
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  Canada Beef is pleased to work with Farm & Food Care Ontario (FFCO) on the sixth edition of The Real Dirt on Farming. Read More |
  As part of Canada Beef’s Thinkbeef.ca education program, the Consumer Marketing team produced a Beef Week event in October 2023 at five post-secondary school campuses. Read More |
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 The Canadian Beef Centre of Excellence (CBCE) team participated in an Open House at the Southern Alberta Institute of Technology (SAIT) with the Culinary Arts and Butchery program on March 9, 2024. The event, which featured a fun competition, allowed prospective students interested in the hospitality and meat-cutting trades to see the program in action. CBCE was there to support skills development and student interest in professional cooking and retail meat-cutting trades. Read More |
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