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 Cooking for Two Video Campaign The consumer marketing team identified that there was limited recipe content online that was designed for one to two people. To meet this need, the team created 12 recipes that became part of an overall campaign called Weeknight Dinner for Two. Fun, fast-paced, energetic hands-only format videos were created to support each of the recipes on YouTube and social media platforms.  These videos were used to create a subscriber-based campaign. The 12 videos were highlighted in two different video subscription campaigns that each ran for six weeks. Teasers for the campaign were made from the original 45-second videos, creating 10-15 second ads. The first round of videos was extremely well-received, with 6.8 million impressions. The campaign netted 114,000 full views on the teaser ads and gained over 9,500 new subscribers to the LoveCDNBeef channel, bringing the total number of subscribers to 11,400. Two of the top recipes were the Beef Stroganoff Open-Faced Sandwiches and Korean Beef Strips.   The second round of recipe videos and teasers was featured in January 2024. The cooking-for-two video theme once again resonated with viewers. The six-week campaign garnered over 11 million impressions and 9,160 new subscribers to the channel. This brings the total number of subscribers to the LoveCDNBeef YouTube Channel to 18,000. Check out the Weeknight Dinner for Two playlist here. Stay connected by subscribing to the LoveCDNBeef YouTube channel. Subscribers will gain access to and notifications of any new videos. There are several different playlists built on the channel to highlight key topics and priorities. Back to main page  MICHELE McADOO Executive Director, Digital Marketing |
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