View in browser

The fallout of the COVID-19 pandemic on trade and commerce, and the food industry in particular, continued to be felt by supply partners, end-user clients, and consumers worldwide this past year. Canada Beef remained responsive by pivoting and repositioning marketing efforts on a continuous basis to bring proactive solutions to these and other pandemic challenges. Read More

Canada Beef’s Latin America and Mexico (LATAM) team worked with partners to launch a campaign at HEB supermarkets in December 2021 to drive sales and enhance awareness of Canadian beef. Read More

CBII China partnered with FAN Culinary Education to host a culinary workshop featuring Canadian beef for foodservice. Read More

Trade shows have always played an important role in the food industry’s marketing efforts. Although pandemic restrictions placed limitations on in-person opportunities during the past two years, Japan has recently reinstated in-person trade shows with social-distancing restrictions in place. Read More

One of strategies used by Canada Beef in the Middle East market is to invest in trade advertising to promote and highlight Canadian beef qualities and attributes to buyers in the region. Read More

Canada Beef’s Public and Stakeholder Engagement (PSE) program placed an advertorial in several Vancouver area newspapers in mid-March to highlight the cattle industry’s commitment to sustainability. Read More

Canada Beef has created innovative point of purchase toolkits to help retailers use the Canadian Beef Information Gateway (Gateway) to promote beef sales in the meat department. Read More

There are many nutrition studies released every year and some of these focus on red meat in the diet. Read More

The Canadian Beef Centre of Excellence facility is located at the Canada Beef head offices in Calgary, Alberta. When in-person meetings were restricted during the pandemic, the CBCE team adjusted by taking their workshops and seminars online. Read More

Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More

Suite 146, 6715 – 8th Street NE
Calgary, AB Canada T2E 7H7
Tel: (403) 275-5890
You’re receiving this newsletter because you’ve subscribed to
Canada Beef Performs. No longer interested? UNSUBSCRIBE.

Forward to a friend? CLICK HERE. Like to subscribe? CLICK HERE

Comments? Email our editor at

© 2022 Canada Beef. All rights reserved.