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 CBCE Renovating for the future The Canadian Beef Centre of Excellence facility is located at the Canada Beef head offices in Calgary, Alberta. When in-person meetings were restricted during the pandemic, the CBCE team adjusted by taking their workshops and seminars online. The move to virtual and streaming presentations proved popular enough to require alterations to the CBCE that will enable the team to increase its video and photography output to meet the growing needs of their clients. This new approach demonstrated the extensive opportunities to take the CBCE outside its four walls to deliver programming across Canada and around the world. Instead of bringing participants to Calgary, CBCE can live-stream custom Canadian beef content to suppliers, customers and partners wherever they are; there is a great deal of interest in these seminars, ideation sessions and cooking demonstrations. There is also much demand to create digital content to support trade and consumer marketing programs. There is an ongoing need for recipe and cooking videos, photography and other multi-media products to populate social media platforms and customer programs.  To enable multi-media content creation and elevate in-person and virtual communications and conferencing capabilities, the Centre requires some much-needed renovations to the culinary studios, the meat lab and the editing studio. Renovation and AV upgrades begin spring 2022 with completion targeted for Fall of 2022. Back to main page  Canadian Beef Centre of Excellence Chef Mathieu Paré and Chef Cameron Pappel |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 info@canadabeef.ca canadabeef.ca |
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