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Gateway POP order centre open for business
Canada Beef has created innovative point of purchase toolkits to help retailers use the Canadian Beef Information Gateway (Gateway) to promote beef sales in the meat department.

The scannable POP items are assembled into four kits and are available free of charge to retailers on the recently launched Gateway Retail Order Centre. The QR codes on the POP items link to the Gateway platform’s information for specific beef cuts and related recipes, instructional videos, cooking methods, nutrition information, and more to support an outstanding beef experience.

Canada Beef launched the initial Canadian Beef branded version of the Gateway to retailers and consumers in January. This first phase of the Gateway features approximately 75 beef cuts organized into categories of Roasts, Steaks, Grounds and Other beef cuts.

The Gateway’s user-friendly scannable codes align with recent changes in how consumers shop for food and will help retailers appeal to the next generation of beef consumers. The use of POP materials at retail plays a crucial role by influencing the consumer purchasing decision.

The Gateway POP kits include:
  • Meat shelf dividers - for use on shelves and in self-serve cases to separate beef cut categories such as roast and steak, for example.
  • Labels - for use on individual packages of beef (following the retailer’s own standards),
  • Danglers - to hang from shelves of freshly packaged beef
  • Clings - adheres to glass in the meat case.
  • Tent Cards - to position on top of the meat case.
A Gateway POP instruction sheet is available to help ensure the optimal display of the Gateway POP items.
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