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 Canada Beef’s Investment Plan for fiscal 2026-2027 was approved by the Market Development and Promotion Committee in January. Later that month, Prime Minister Mark Carney visited Beijing to meet with the President of China, Xi Jinping, to discuss a wide range of economic and trade issues, resulting in a number of new agreements in the agricultural sector. Read More |
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  In November, Japan’s beef imports from Canada climbed to 3,155 tonnes, a 37% year-over-year increase. Read More |
  In December, the Taste of Canada in Vietnam event took place in Hanoi, hosted by the Canada Beef International Institute (CBII) Taiwan/Southeast Asia/Hong Kong/Macao office in collaboration with a key Vietnamese import partner. Read More |
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  The Burger It Forward (BIF) campaign continues to inspire Canadians to enjoy beef while supporting a worthy cause. Now in its fourth year, the campaign has grown to include almost 360 participating restaurants and expanded into the province of Quebec for the first time. Read More |
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  Canada Beef President Eric Bienvenue travelled to Thailand in December as part of a market diversification initiative in the region. Read More |
  Between October and December 2025, Canada Beef’s Export Market Development (EMD) partner program successfully completed 16 projects. Read More |
  Canada’s Agriculture Day is February 10, and Canada Beef is once again pleased to celebrate this important annual national day of recognition – which celebrates its 10th anniversary this year. Read More |
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  Check out the Philippine market via the latest addition to the International Market Intelligence video series, available here. This series of short videos showcases priority markets for Canadian beef, as well as the beef products and local dishes preferred by consumers. Read More |
  The Canadian Beef Centre of Excellence (CBCE) has established strong relationships with the Canadian Culinary Federation (CF) and the Canadian Professional Meat Cutters Association (CPMCA) to support industry training and foster the professional development of students and trade professionals. Read More |
 Find trade headlines, market intelligence and market updates, trade reports and export statistics. Read More |
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 Say I Love You this Valentine's Day with Canadian beef! Happy Valentine's Day from the team at Canada Beef. |
  Stay up to date on industry events and tradeshows where Canada Beef is participating. Read More |
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CONTACT US Suite 146, 6715 – 8th Street NE Calgary, AB Canada T2E 7H7 Tel: (403) 275-5890 [email protected] canadabeef.ca |
You’re receiving this newsletter because you’ve subscribed to Canada Beef Performs. No longer interested? Forward to a friend? Editorial contributor and oversight provided by Gina Teel, Director, Stakeholder Communications, Canada Beef. © 2026 Canada Beef. All rights reserved. |
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